I.Me.Mine

Press Release

October 29, 2018

I Me Mine Digital to Power New PersonalizationProgram for Fareway Stores, Inc.

TEMPE, AZ & BOONE, IA —I Me Mine Digital, a provider of omni-channel digitalpersonalization solutions for grocery retailers, today announced a relationship with Fareway Stores, Inc., where I Me Mine’s personalization platform will be implemented across all 12 Fareway locations.

I Me Mine’s personalization solution is driven by customer science;as it synthesizes data from purchase history, digital interaction metrics, time & location based analytics, and secondary data sources. The personalization solution utilizes offers from a broad spectrum of offer universes, including Personal Deals®, ad features, short-term TPR’s , long-term TPR’s (Temporary Price Reductions), Digital CPG (Consumer Packaged Goods) coupons and other digital CPG content.

I Me Mine Digital’s platform utilizesa sophisticated machine-learning personalization engine to identify and deliver personalized offers to shoppers, primarily via its grocer branded Personal Circular^® product. The Personal Circular^® product identifies and showcases the most individually relevant offers each-and-every week; delivering the right offers to the right shoppers, at the right time and place, over the shopper’s preferred digital channels.

“We are excited about bringing our personalization solution to Fareway ”, said Alan Alexander, Founder &CEO, I Me Mine Digital, Inc. “Fareway already has impressive loyalty among its core shoppers. We are looking to further customize I Me Mine’s personalization solution to deliver even higher shopper engagement and shopper loyalty.”

“We’re proud of the high level of customer service our shoppers receive in-store,” said Lisa Kerns, Fareway CIO. “I Me Mine’s digital pre-commerce solution is an extension of that customer service.Shoppers will receive unique offers that are designed specifically for them, which allows for further everyday, low prices and continued savings for our loyal shoppers.”

I Me Mine’s solution also includes the delivery of personalized offers while Fareway shoppers are in-store via mobile app.

I Me Mine Digital’s announcement of the new relationship with Fareway was made at the 2018 GroceryShop Event in Las Vegas, October 28-31 .

About I.Me.Mine Digital

I Me Mine Digital is bringing new levels of shopper-centric personalization to the grocery industry. I Me Mine’sPersonal Circular^® product drives increased shopper engagement and sales each-and-every week through our machine-learning personalization engine. Our platform is unique in accessing all available shopper offers from multiple sources, including Personal Deals^®, ad features, short-term TPR’s, long-term TPR’s, Digital CPG coupons and other digital CPG content. With location based technology and customer science, I Me Mine’s solution also has the ability to deliver truly personalization offers while shoppers are in-store.

I Me Mine’smission is to be best-in-breed in delivering digital personalization for grocers.We seek to achieve superior personalization execution every step of the way; delivering the right offers to the right shoppers, at the right time and place, over the shopper’s preferred digital channels.

I Me Mine’s solutions are used in hundreds of grocery stores, driving millions of relevant digital offers to consumers each month. For more information, visit www.imemine.digital

About Fareway Stores

Fareway Stores, Inc. is a growing Midwest grocery company currently operating 122 store locations in Iowa, Illinois, Minnesota, Nebraska, and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness, and honesty in relationships with customers, employees, vendors, and suppliers. Visit Fareway.com for more information.