Bashas'

Generating a Greater Share Case Study

Generating greater "share-of-shopper" leveraging big data analytics

Arizona-based, family-owned and operated grocery chain.
Since 1932. With more than 55 stores serving the state's 15 counties.
Exceptionally Tough Competitive Environment – Kroger (Fry's), Albertson’s/Safeway, Walmart, Winco, Others

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With more than 55 stores serving the state's 15 counties, it's Arizona's Family Grocer.

Shopper Engagement Is Key To Success

Personal Deals Outpace Digital
Coupons Redemption by 100 to 1